Content marketing, let’s get thing clear.
What is content marketing?
Content marketing is a marketing discipline that involves the creation and distribution by brand, of media content in order to expand its business. The idea is to make available to your customers or leads a certain number of useful or playful contents to help them master concepts related to your products or services.
Content marketing strategy can be used in both B2B and B2C relationships. Today, we will focus on content disseminated as part of a B2C strategy , especially for pier-pier marketplaces.
To each objective its content.
On the Internet, the concept of content marketing has been widely popularized and production of content can take various forms, rely on different media and meet various objectives.
I assume that first of all, as an online marketplace owner, you set yourself some basic but essential webmarketing objectives :
- TRAFFIC : increase your traffic and therefore generate more visits (inbound marketing and SEO )
- CONVERSION : promote transformation on your vendors’ listings (product or service descriptions, videos, customer reviews, tips, etc.)
- BRANDING : Enabling your community to identify your concept and value your brand (brand content and brand publishing)
- HELP : Provide customer support (FAQ, helpdesk, tips, etc.)
In parallel to these objectives, you can opt for different types of formats or media to distribute your content:
- Tips and tricks (blog, fiches, articles, ..)
- Tutorial or advertising videos
- Product descriptions
- Landing pages
- Contents created by your users also called UGC (“User Generated Content”). These include user reviews, forums, self-help communities, etc.
In this chapter of our file ” Optimizing the SEO of its marketplace thanks to content marketing “, we will be interested in creating a blog and articles that you can propose to your community on your marketplace.
Copywriting, anyone can do it?
If we talk about content marketing as a miracle strategy to boost your SEO in the long term, in reality few people are really comfortable when it comes to writing and even less when it s is to write for the web through a blog. Few feel the soul of a writer and many are often unhappy with their writings.
When it comes to writing, even on a subject he mastered, those less comfortable with this exercise will often have an overly critical self judgment that will eventually paralyze them.
In truth, you don’t need to have the talent of a successful writer to run a blog.
All you need to do is follow 5 fundamental principles to produce content that will captivate your audience :
